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Seller's Guide

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Step-by-Step Seller's Process

Selling your home is more than a business decision, it’s a deeply personal one. Whether you're excited for what’s next or feeling the weight of leaving a place filled with memories, it's normal to feel a mix of emotions. I’ve moved multiple times myself, so I truly understand what this moment means. Your home isn’t just your largest investment, it’s a part of your life. That’s why I’ve developed a thoughtful, step-by-step process designed to take the pressure off and give you the clarity and support you need. From preparation to closing, I’m here to guide you with care, strategy, and a deep respect for the journey you’re on.

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Step 1: Understand Why You're Selling

What are you hoping to accomplish with this move? Maybe you’re looking to walk away with enough profit to buy a bigger or more updated home. Or maybe timing is the most important piece - you're relocating, starting a new job, or just ready for a change. Whatever your goals are, getting clear on them early helps us create the right plan from the very beginning.

If selling quickly is your priority, we may price more competitively to generate immediate interest. If maximizing your return is the goal, we’ll take a strategic approach to pricing, marketing, and presentation. Once I understand what matters most to you, I’ll tailor the entire process to fit, so you feel confident and supported every step of the way.

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Step 2: Determine Selling Price

Pricing your home correctly from the start is one of the most important steps in the entire process. A well-priced home gets attention quickly, both from buyers and other agents, which can lead to strong interest and better offers.

If the price is too high, you risk sitting on the market too long and missing that critical first wave of interest. Too low, and you could leave money on the table. That’s why I take pricing seriously, digging into recent sales, evaluating current market conditions, and making sure we strike the right balance between attracting buyers and protecting your equity.

In some cases, I may even recommend a professional appraisal up front to give us even more clarity. My goal is always to position your home to sell with confidence, and on your terms.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

Once your home is ready, I’ll create a custom marketing strategy designed to get it in front of the right buyers as quickly as possible. That starts with professional photography, drone shots to highlight the exterior and surrounding area, and a walk-through video that brings your home to life online.

From there, we launch a targeted digital campaign that includes social media ads, agent-to-agent networking, traditional exposure, and SEO-backed listing promotion. The goal is to generate as much interest and foot traffic as possible, especially in those critical first three weeks. My team and I focus on creating maximum visibility so your home stands out and attracts serious, qualified buyers right away.

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Step 5: Evaluate Offers

Receiving an offer is an exciting moment, but it’s just the beginning of the next phase. I’ll carefully review each offer with you, making sure the buyer is prequalified or preapproved by a reputable lender and that the terms align with your goals.

If the offer comes in lower than expected, there are several ways we can respond. We might counter with a different price or explore other ways to bridge the gap, such as adjusting the move-in date, covering a portion of the closing costs, making certain repairs, or including specific appliances or fixtures. My goal is to guide you through these negotiations with clarity and confidence so you feel fully supported every step of the way.

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Step 6: Accept an Offer

Once we’ve determined that an offer is acceptable, I’ll go over the proposed contract in detail to ensure everything is in order. This includes reviewing the deposit amount, down payment, financing terms, inspection rights, repair allowances, contingencies, settlement date, and a breakdown of fees and who is responsible for them.

Once all terms have been agreed upon by both parties, the final contract will be prepared and ready for signatures so we can move forward with confidence.

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Step 7: Get Ready to Close

You’ve accepted an offer, and you’re now in the final stretch of your selling journey. Before closing, there are still a few important steps to complete. Depending on the terms of the contract, your home may need to be formally inspected, appraised, or surveyed. There may also be repairs, big or small, that need to be addressed before we can move forward.

I will take the lead in managing this process, coordinating each task, ensuring the correct party covers the cost, and keeping everything on track for a smooth closing. A few days before settlement, I will contact the closing attorney or title company to confirm that all documents and details are in place.

If you haven’t already, this is also the time to make arrangements to move out so the new buyers can take possession as scheduled.

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Step 8: Close

Congratulations. You’ve made it to the final step of the selling journey. Closing day is when ownership of your home is officially transferred to the new buyer. Unless otherwise agreed, you should be fully moved out and ready to bring all keys, garage remotes, and any necessary documents to the closing table.

Before that day arrives, make sure to cancel utilities, cable or internet service, and any recurring lawn or trash pickup services.

In most cases, we will meet the buyers at the closing table and celebrate the start of a new chapter for everyone. It is a big moment, and I will be right there with you to ensure everything goes as planned.

Congratulations!

Once your home is sold, you’re free to take the next step on your journey. Whether that means relocating to a new city, moving into a larger space, or embracing a simpler lifestyle as empty nesters, knowing that every detail of your sale was handled with care brings real peace of mind. With the selling process behind you, you can move forward confidently and focus on what comes next.

Testimonials

Hear What Happy Clients Have to Say
Murali R.

Murali R.

As sellers, we worked with Jenn as our realtor in a challenging market. We had the best possible experience! Jenn develops an optimal strategy and an execution plan. She truly understands buyer habits, weighted today on digital...
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Shelly H.

Shelly H.

Jenn is not only an exceptional real estate agent but the one we’ll stick with for life. Her thoughtful approach, extensive knowledge, and deep engagement with the local area set her apart from the rest. Working with Jenn was a...
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S.B.

S.B.

We used the Jenn to sell our Roswell home. I must say that Jenn's entire team was always responsive and very professional. She went above and beyond to help us finish the transaction. She negotiated a fantastic purchase price a...
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Amanda S.

Amanda S.

Jenn is amazing and was pivotal in helping us get our dream home!
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Lisa M.

Lisa M.

Jennifer did a great job selling our house. We received an offer the same day it went on the market for over asking. She also helped us purchase our new home and was a pleasure to work with. I would highly recommend Jennifer an...
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Brian K.

Brian K.

Jenn represented my wife and I with the upmost professionalism. Her digital marketing skills were second to none. Even with the rapid changes in the market place, we were able to maximize the sale of our home. With Jenn being a...
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Kammy E.

Kammy E.

Looking for a Real Estate agent ? Look no further! Jenn is the ultimate professional . She is extremely knowledgable and well prepared. Her close attention to detail helped us sell our home quickly and efficiently. Thank you Jenn!
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Abi R.

Abi R.

We have been so blessed to have Jenn as our real estate agent! She was able to truly narrow down exactly what we were looking for and found us our dream first home. She was so patient with us as we filtered through many options...
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Matthew C.

Matthew C.

Jenn Barnas is the rockstar of realtors. The most proactive, engaged and caring realtor that we have engaged with. She was keen to our needs, relentless in finding the perfect home for us, and was always professional with us an...
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Tom S.

Tom S.

While we expected the selling of our home of 32 years to be a very trying experience Jenn made the whole process so much easier than we expected. Jenn was extremely knowledgeable about the market and what would be needed to obt...
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Work With Jenn

Your home is one of your biggest investments, and Jenn Barnas treats it that way. Whether buying or selling, she takes a strategic and personalized approach to ensure her clients achieve the best possible outcome.

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